7 Steps To Creating An AI-Powered E-Book

Nowadays, e-books have become a format that changes the reading experience of readers and provides many advantages to readers.

Compared to printed books, e-books are cheaper, portable and accessible, and offer authors the opportunity to share their works with a wider audience.

This article will guide you on the following topics.

Topic selection and goal setting,

E-book planning,

E-book writing

E-book formatting,

Designing the e-book cover,

Publishing e-books,

E-book promotion and marketing.

Step 1: Topic Selection and Goal Setting

Before starting to write an e-book, choosing a topic and identifying the target audience are of great importance.

These two stages are the key elements that will directly affect the success of your e-book.

Writing on a topic you are an expert in or interested in will help you produce more original and quality content.

To make your e-book sellable, it is important to write on a topic that is interesting and in demand.

Engaging and In-Demand E-Book Topic Examples

Technology and Entrepreneurship

Making money with artificial intelligence

Blockchain and the future of cryptocurrencies

E-commerce and online sales

Entrepreneurship and startup building

Digital marketing and social media

Personal Development and Career

Time management and productivity

Stress management and mindfulness

Building strong relationships

Tips for a successful business life

Health and Wellness

Healthy eating and diet

Exercise and fitness programs

Sleep science and improving sleep quality

Beat stress and protect your mental health

Alternative medicine and natural therapies

Hobby and Art

Painting and drawing techniques

Photography and camera use

Playing music and instruments

Writing and blogging

Crafts and DIY projects

Fun and Games

Desktop and online games

Puzzles and brain teasers

Storytelling and creative writing

Travel and discovery guides

Cooking and recipes

Research the existence and market share of similar e-books.

Technology and Entrepreneurship The Case of E-Book Market Shares

Example

Technology and entrepreneurship is one of the most popular categories in the e-book market.

Many new e-books are published in this category every year.

Market shares

Statista: In 2022, the global market share of technology and entrepreneurship e-books is estimated at 15%.

This category is expected to reach 20% by 2028.

Grand View Research: In 2022, the global market value of technology and entrepreneurship e-books is estimated at USD 12.8 billion.

This category is expected to reach USD 20.4 billion by 2028.

Regional market shares

North America: In 2022, North America was the largest market for technology and entrepreneurship ebooks.

The market share of this region is estimated at 40%.

Europe: Europe is the second largest market for technology and entrepreneurship e-books. In 2022, the market share of this region is estimated at 30%.

Asia Pacific: Asia Pacific is the fastest growing technology and entrepreneurship e-book market. In 2022, the market share of this region is estimated at 25%.

Popular subcategories

Artificial intelligence

Blockchain

E-commerce

Entrepreneurship

Digital marketing

Software development

Cyber security

Determine who your e-book will appeal to and what kind of information they are looking for.

Example

To identify your target audience:

Age range: Which age group will your e-book appeal to?

Education level: What is the education level of your target audience?

Occupation What is the occupation of your target audience?

Interests What are the interests of your target audience?

Income level: What is the income level of your target audience?

To identify the information needs of your target audience:

Existing knowledge on the topic: How much does your target audience know about the topic?

The information they are looking for: What relevant information is your target audience looking for?

The way information is presented: How does your target audience want the information to be presented?

To identify your target audience and understand their information needs:

Surveys and research: You can conduct surveys and research with your target audience.

Social media: You can follow social media platforms where your target audience is active.

Analyze your competitors: You can examine the target audience and content of your competitors writing e-books on the same topic.

Once you have identified your target audience and their information needs:

You can tailor the content of your e-book to your target audience.

You can plan the marketing and advertising activities of your e-book according to your target audience.

Find out your audience’s expectations and needs for your e-book through surveys, social media groups or forums.

E-book Making Money with Artificial Intelligence Target Audience Research Example

To find out your target audience’s expectations and needs for your e-book:

Surveys

You can create surveys using platforms like Google Forms or SurveyMonkey.

In surveys you can ask general questions about the topic of your e-book.

You can ask what your target audience expects from your e-book and what information they need.

Social media groups

You can join AI-related groups on platforms such as Facebook, LinkedIn or Reddit.

In these groups, you can provide information about your e-book and get feedback from your target audience.

Forums

You can answer questions about making money with AI on forums like Quora or Stack Overflow.

In these forums you can learn about your target audience’s expectations and needs for your e-book.

Audience research examples for an e-book on making money with AI:

 

Survey questions

What is your level of knowledge about artificial intelligence?

How much do you know about making money with AI?

What methods do you know to make money with AI?

What knowledge do you need to make money with AI?

What do you expect from our e-book?

Content you can share on social media groups

Blog posts or articles related to the topic of your e-book

Videos or webinars on making money with AI

Infographics or visuals that may be of interest to your target audience

 

Step 2: E Book Planning

Before you start writing your e-book, the planning phase is crucial.

At this stage, you can make the writing process more efficient and organized by planning the flow, content and writing process of your e-book.

Identify chapter headings and subheadings that reflect the main idea and content of your e-book.

Example

Theme: What’s the central issue or theme?

Target audience: Who are you writing for?

Main Goal: What do you want the reader to get out of your e-book? (Learn a skill, solve a problem, gain knowledge, be entertained, etc.)

Rough outline (optional): If you have one, even a basic list of the points you want to cover.

Example to illustrate

Topic: Vegetarian Cooking

Target audience: People who want to eat less meat or switch to a vegetarian diet.

Main Aim: To provide easy, delicious recipes and information to enable readers to enjoy vegetarian meals.

Broad outline:

Why go vegetarian?

The basics of vegetarian nutrition

Stock your vegetarian kitchen

Breakfast recipes

Lunch recipes

Dinner Recipes

Vegetarian Snacks & Desserts

Possible chapter structure

Chapter 1: The Vegetarian Advantage

Subheading: Health benefits

Subheading: Environmental impact

Subheading: Animal Welfare Concerns

Chapter 2: Nutrition in a vegetarian diet

Subheading: Protein powerhouses – beyond meat

Subheading: Vitamins and minerals to watch out for

Subheading: Dispelling vegetarian myths

Chapter 3: Your Vegetarian Kitchen

Subheading: Essential pantry staples

Subheading: Essential Kitchen Tools

Subheading: Flavourful Spice Blends

Clearly define the main idea of your e-book and the message you want to convey to readers.

Example

Message to the Reader

Learn about the opportunities and monetization potential of AI.

Take the necessary steps to improve your AI skills.

Explore different ways of earning money, such as freelancing, consulting, product development or career.

Be inspired by the stories of successful AI entrepreneurs and experts.

Get the resources and advice you need to start your AI monetization journey.

The main objective of this e-book is to help readers develop their knowledge and skills in this field by showing them the potential and monetization opportunities offered by artificial intelligence.

After reading the e-book, readers:

Describe the different uses and monetization methods of artificial intelligence.

They will know the necessary steps and resources to develop their AI skills.

They will be able to choose different models of earning money, such as freelancing, consulting, product development or career.

They will have the confidence and motivation to start the journey of making money with AI.

Detail what information will be included in each section and which sub-topics will be covered.

Example

  1. Introduction: What is Artificial Intelligence and How Can You Make Money?

Subtopics:

Definition and historical development of artificial intelligence

Working principles and basic concepts of artificial intelligence

Different types of artificial intelligence and their use cases

The impact of artificial intelligence on business and everyday life

Different ways to make money with AI

Freelancing and consulting

Artificial intelligence-based product development

Careers in artificial intelligence

Investment and entrepreneurship

Advantages and disadvantages of each method

Skills and experience needed to make money with AI

  1. Improving your Artificial Intelligence Skills

Subtopics:

Basic programming languages and algorithms (Python, R, Java)

Principles of machine learning and deep learning

Data analysis and visualization techniques

Popular tools and platforms for AI (TensorFlow, PyTorch, scikit-learn)

Online courses, bootcamps and certification programs

Participation in AI communities and forums

Develop personal projects and applications

Continuous learning and skills development

  1. Freelancing and Consulting

Subtopics:

Profile creation and marketing on freelance platforms

Finding and quoting potential customers

Successful project execution and communication with clients

Pricing strategies and revenue management

Tax and legal regulations

Success stories of freelance AI experts

  1. Creating your own AI Products

Subtopics:

AI-based product ideas and market research

Minimum viable product (MVP) development and testing

Funding your AI product and finding investors

Product launch and marketing strategies

Improving your product by collecting user feedback

Examples of successful AI products

  1. Making a Career in Artificial Intelligence

Subtopics:

Current job opportunities in the artificial intelligence sector

The most in-demand AI specialties

Optimizing your resume and cover letter for AI job postings

Highlighting your AI skills and experience in interviews

Networking in the artificial intelligence sector

Tips for a successful career in AI

  1. Additional Resources and Recommendations

Bonus: 10 Steps to Start Your AI Monetization Journey

Identify books, articles, websites and other sources of information for each chapter.

Example

Pursuing a Career in Artificial Intelligence

Books

A Career Guide to Artificial Intelligence (Katie King)

Artificial Intelligence Capabilities: Succeeding in the Future Workforce (John Sumser)

How to Prepare for Interviews with Artificial Intelligence (Vijay Ramaswamy)

Articles

Current Job Opportunities in Artificial Intelligence (Indeed)

How to Optimize Your Resume and Cover Letter for Artificial Intelligence Job Postings (LinkedIn)

Networking Tips in the Artificial Intelligence Industry (We Work Remotely)

Websites

Indeed

LinkedIn

We Work Remotely

Plan to use images, graphs and tables to visually enrich the content of your e-book.

Example

Visuals

Infographics: Ideal for visually presenting complex information and data.

Photos: Used to show real-world examples and make content more tangible.

Diagrams and charts: Help explain concepts and processes visually.

Screenshots: Used to show images of digital products such as software and websites.

Graphics

Bar charts: Used to compare data and show trends.

Pie charts: Used to show the composition of data.

Line graphs: Used to show changes over time.

Scatter plots: Used to show the relationship between two variables.

Tables

It is used to organize and compare information.

Used to provide explanatory information for technical terms and complex information.

Things to consider when using images

It is important that images are of high quality and clear.

Visuals should be compatible with the text and complement the content.

Copyright of images must be respected.

Overuse of images can overwhelm readers, so it is important to use them in moderation.

Determine how long you want to complete your e-book and create a realistic writing plan to achieve this goal.

Example

E-Book Writing Plan

Goal: To complete my e-book in 3 months.

Month 1

Outlining the topic and content: 1 week

Research and sourcing: 2 weeks

Writing chapter drafts: 2 weeks

Sharing drafts with beta readers to get feedback: 1 week

Month 2

Elaborating and writing chapters: 4 weeks

Creating visuals, graphs and tables: 2 weeks

Editing the text and checking grammar: 2 weeks

Month 3

Creating the format and design of the e-book: 1 week

Final review and revision: 2 weeks

Publishing the e-book in different formats: 1 week

To reach the target:

Dedicate at least 2 hours every day to working on the e-book.

Manage time using a writing program or timer.

Create a quiet working environment to minimize distractions.

Tracking goals and making progress.

Update the plan if necessary and be flexible.

Calculate how much you need to write each day or week to reach your goal and plan your writing schedule accordingly.

Example

Daily/Weekly Writing Amount to Achieve the Target

Target: To complete the e-book within 3 months (12 weeks).

Total word count: It will vary depending on the length of your ebook. Let’s assume 30,000 words for an average e-book.

Daily/Weekly Writing Quantity:

Weekly: Dividing 30,000 words by 12 weeks means that you need to write an average of 2,500 words per week.

Writing Program:

Daily:

You can complete your daily quota by typing for 2 hours in the morning or evening.

It is important to establish a routine by trying to write at the same time every day.

Take care to write in a quiet environment where you will not be distracted.

Weekly:

You can divide your weekly quota into several days. For example, you can complete your weekly quota by writing 1 hour on Monday, Wednesday and Friday.

Remember to set aside one day a week for rest and renewal.

Additional Recommendations

You can join online communities or work with a writing coach to find motivation to write.

You can manage your time better by using a writing program or timer.

You can keep a blog or journal to track your goals and record your progress.

You can set small rewards to motivate yourself.

 

Step 3: Writing an E-Book

The following tips will help you to write your e-book clearly and concisely, present information in an engaging way and correct typos.

Consider the level of knowledge and language skills of your target audience.

Example of E-Book Language According to Target Audience: Artificial Intelligence

Target Audience Beginners

Topic: Definition and working principle of artificial intelligence

Artificial intelligence is a technology that enables computers to think and behave like humans.

This technology takes inspiration from the human brain to solve complex problems.

By learning from data, AI systems can self-evolve and generate new knowledge.

Target Audience Experts

Topic: Artificial intelligence algorithms

AI algorithms are developed using techniques such as deep learning, neural networks and natural language processing.

Deep learning enables algorithms to learn complex patterns and relationships from data.

Neural networks are algorithms inspired by the structure of the human brain.

If you use technical terms, include explanations and examples.

Example:

Topic: Artificial Intelligence and Machine Learning

Target Audience Beginners

Artificial intelligence (AI) is a technology that enables computers to think and behave like humans.

By learning from data, AI systems can self-evolve and generate new knowledge.

Technical Term: Artificial Intelligence (AI)

Description: AI is a technology that enables computers to think and behave like humans.

This technology takes inspiration from the human brain to solve complex problems.

Example: AI runs facial recognition on our smartphones, recommends us engaging content on social media platforms, and provides personalized product recommendations on online shopping sites.

Avoid jargon and complex sentences.

Example

Jargon

Artificial intelligence (AI) is a sub-branch of computer science and focuses on the development of systems that mimic the functions of the human brain.

AI systems have the ability to learn from data and self-evolve.

Jargon-free

Artificial intelligence is a technology that enables computers to think and behave like humans. By learning from data, AI systems can self-evolve and generate new knowledge.

Even simpler

AI runs facial recognition on our smartphones, suggests engaging content on social media platforms and provides personalized product recommendations on online shopping sites.

Use fluent and understandable language.

Example

Alongside its many benefits, artificial intelligence also raises some ethical and legal concerns. For example, AI systems can be biased and lead to discrimination.

It is also unclear who is responsible for the mistakes of AI systems.

Finally, some people are concerned that AI could pose a risk to the future of humanity.

Concretize information using stories, examples and anecdotes.

Example

Story

One day, a man was shopping online using his smartphone. The shopping site suggested products that were similar to the ones he had already purchased. The man decided to buy a few of these suggestions.

Example

Artificial intelligence is used to filter spam emails. For example, Gmail uses AI to classify incoming emails as spam or non-spam.

Anecdote

Once, a student faced a very difficult question on an AI exam.

He used the knowledge he learned about artificial intelligence to solve the question and answered it correctly.

Enrich the content by using visuals, graphs and tables.

Example

Topic: History of artificial intelligence

Image: A timeline showing the history of artificial intelligence

Graph: A graph showing how investments in AI research have changed over time

Table: A comparison of different types of artificial intelligence

Make the text more intimate by adding humor and personal anecdotes.

Example

Topic: The future of artificial intelligence

Humor

“One day AI will be so smart that maybe it won’t need us anymore. But until then, it will continue to help us search on Google.”

Personal Anecdote

“I first heard about AI when I was in high school. At the time, I thought AI was only in science fiction movies, but now I know that AI is part of our daily lives.”

Additional Recommendations

Go through your e-book several times to correct typos and grammatical errors.

Check punctuation and paragraph layout.

Revise the text for fluency and consistency.

If possible, get feedback from an editor or beta reader.

Step 4: EBook Formatting

Once you have written your e-book, you need to format it to make it attractive and accessible to readers.

The following information will ensure that your e-book looks professional and reaches a wide audience.

E-Book Formats

E-book formats are file types that make it possible to read books digitally.

Different formats are supported by different devices and offer different features.

EPUB

EPUB format is the most widely used e-book format and offers many advantages, making it an ideal choice for making your e-books available to a wide audience.

We will examine in detail the importance of the EPUB format, its features and why it should be preferred for e-book publishing.

EPUB Definition and Properties

EPUB (Electronic Publication) is one of the most widely used e-book formats today.

Developed by the International Digital Publishing Forum (IDPF), this open standard format is supported by many devices.

The EPUB format offers an ideal solution for making your e-books available to a wide audience and readable on different devices.

EPUB is one of the most widely used e-book formats today.

An Open Standard

One of the most important features of the EPUB format is that it is an open standard.

This means that the format is not protected by copyright and can be used without paying any fees.

Moreover, the EPUB format is supported by many devices.

This means that your e-book can be read seamlessly on popular e-book readers such as Kindle, Nook, Kobo, as well as tablets, smartphones and computers. If you want to publish your e-book on different platforms, the EPUB format is an ideal choice.

Multi-Platform Support

The EPUB format can be used on a wide range of devices, including e-book readers, tablets, smartphones and computers.

This way, your e-book can reach a wide audience and appeal to readers who like to read on different devices.

Multi-platform support of the EPUB format makes your e-books more accessible and allows readers to easily purchase and read your e-book.

Rich Content Support

The EPUB format supports different types of content such as text, images, video and audio.

This way, you can make your e-book more interactive and engaging.

By adding images, videos and audio to your e-book, you can offer readers a richer reading experience.

Rich content support makes your e-books more engaging and allows readers to interact more with your e-book.

Technical Specifications of EPUB Format

File extension: .epub

Architecture XML-based

Text format: XHTML

Image format: PNG, JPEG, GIF

Video format: MP4, OGV

Audio format: MP3, OGA

EPUB Creation

Various tools can be used to create an e-book in EPUB format. These tools include free and paid options.

Here are some popular tools you can use to create your e-book:

Free Tools

Sigil

It is a free and open source e-book editor. It has an easy-to-use interface and provides basic ebook creation functions.

Calibre

It is a free program that can be used to manage and convert e-books. It can also be used to create e-books in EPUB format. Calibre can also help you organize your library of e-books and convert them to different formats.

Paid Tools

Adobe InDesign

It is a paid professional e-book editing program.

It offers advanced features and can be used to create more complex ebooks.

InDesign also allows you to add images, videos and audio to your ebook.

E-book Creation Process in E Pub Format

You can follow these steps to create an e-book in EPUB format:

Create the content of your e-book.

Write your text, prepare your images and other content.

Select an e-book creation tool.

You can choose one of the tools listed above or another tool.

Create your e-book using the e-book creation tool.

Set the content, format and other features of your e-book using the tool’s interface.

Preview and test your e-book.

Check how your e-book looks and reads on different devices.

Publish your e-book. You can publish your e-book on e-book sales platforms or on your own website.

MOBI

 We will examine in detail the importance of the MOBI format, developed specifically for Amazon’s Kindle devices, and the reasons why it should be preferred for e-book publishing.

MOBI Definition and Features

MOBI is an e-book format developed specifically for Amazon’s Kindle devices. Although not as widespread as EPUB, the MOBI format has an important place as Kindle is the most popular e-book reader worldwide.

File extension: .mobi

Architecture KF8 format (Kindle Format 8)

Text format KF8 format

Image format: JPEG, PNG, GIF

Video format: The MOBI format does not support video.

Audio format: MOBI format does not support audio.

Advantages of MOBI

Optimized Reader Experience on Kindle Devices

The MOBI format offers an optimized reading experience on Kindle devices.

The MOBI format, designed specifically for Kindle’s screen and font, ensures that text is clear and legible.

The MOBI format offers a faster loading time on Kindle devices than the EPUB format. This allows readers to start reading more quickly.

The MOBI format supports special functions of Kindle devices. These functions include searching for the meaning of words, taking notes, making quotations and using a dictionary.

DRM Protection: The MOBI format is available with DRM (Digital Rights Management) protection to prevent copyright infringement.

Disadvantages of MOBI

The MOBI format is less flexible than EPUB. While the EPUB format can be used on many different devices, the MOBI format can only be used on Kindle devices.

The MOBI format offers more limited content support than the EPUB format. MOBI format does not support content such as video and audio.

If you have an ebook in EPUB format, you need to convert it to MOBI format to read it on Kindle. This process can be time-consuming and complicated.

MOBI format e-books locked with DRM protection cannot be transferred or copied to other devices.

Mobi Creation Software

To publish or sell your e-book on Kindle, you need to convert it to MOBI format.

You can use a variety of free and paid software to do this. In this article, we will examine some of the most popular MOBI creation software in detail.

Free Software

KindleGen

It is a free command line tool developed by Amazon.

It can be used to convert EPUB and TXT files to MOBI format.

To use KindleGen, you need some technical knowledge. You can follow these steps to convert your e-book to MOBI format using the command line:

Download and install KindleGen on your computer.

Copy your EPUB or TXT file to the folder where KindleGen is located.

Open the command line and enter the following command:

kindlegen -o <output_file.mobi> <input_file.epub>

AZW3

AZW3 is an e-book format developed by Amazon and optimized specifically for Kindle e-book readers.

AZW3, also known as KF8 (Kindle Format 8), offers many advantages over the EPUB format, making it the ideal choice for presenting your e-books at their best on Kindle.

Characteristics of AZW3 Format

Enhanced Reader Experience

Specially optimized for Kindle’s screen and font.

Text appears clear and sharp, making the reading experience comfortable.

Faster page conversion time than EPUB.

Provides a smooth reading experience and prevents delays.

Supports different fonts and sizes such as italic, bold, underlined, etc. It makes the e-book look visually rich and impressive.

Rich Content Support

Supports visual formats such as JPEG, PNG, GIF and tables. Enriches the e-book with images, graphs and charts.

Allows you to add custom fonts. Customizes the visual identity and readability of the e-book.

It also supports audio and video content. It makes the e-book interactive and engaging with audio narration or videos.

Advanced Features

X-Ray: Allows you to learn about characters, places and concepts in your e-book.

Note Taking and Quotations: Supports note taking and quoting. Allows you to jot down important points and save quotes.

Word Search: Allows you to easily find the words you are looking for in your e-book.

DRM Protection

Can be used with DRM (Digital Rights Management) protection. It prevents unauthorized copying and distribution of your e-book.

Reaching a Wider Audience

Kindle is one of the most popular e-book readers worldwide. If you publish your ebook on Kindle by choosing AZW3 format, you can reach a wider audience.

How to Create AZW3 Format

To best present your e-book on Kindle, you need to convert it to AZW3 format. You can use two popular methods to do this:

Using KindleGen

KindleGen is a free command line tool offered by Amazon. It can be used to convert EPUB and TXT files to AZW3. You need some technical knowledge to use KindleGen.

Download and install KindleGen on your computer

Open the command line.

Enter the following command:

kindlegen -o <output_file.azw3> <input_file.epub>

Example:

kindlegen -o book.azw3 book.epub

Notes

<output_file.azw3>: Specify the name and extension of your converted e-book.

<input_file.epub>: Specify the name and extension of the EPUB file you want to convert.

Using Calibre

Calibre is a free program that can be used to manage and convert e-books. It can be used to convert EPUB and other formats to AZW3. Calibre is easier to use and requires no technical knowledge.

Download and install Calibre on your computer: https://calibre-ebook.com/

Open Calibre and add your e-book to the library.

Select your e-book and right-click.

Select “Convert” and choose the “AZW3” format.

Customize the conversion settings as you like and click the “Convert” button.

Things to Consider During the E-Book Conversion Process

Choose the format you want to convert

Consider which devices your audience uses and which formats they support. The most common e-book formats are:

EPUB: An open format supported by many e-book readers.

MOBI: The format used by Amazon Kindle devices.

PDF: A format that can be opened on any device, but does not support reflow.

Specify the Font, Line Spacing, Margins and Other Formatting Options for Your Text

It is important that your e-book is easy to read and visually appealing.

Choose a legible font. Fonts like Arial, Times New Roman and Verdana can be good options.

Keep the line spacing wide enough so that the eyes do not get tired while reading the text.

 Keep the margins wide enough so that the text does not look cramped on the page.

If you are dividing the content of your e-book into chapters, it is also useful to create a Table of Contents

This will help readers easily find the information they are looking for in your ebook.

Before Performing the Conversion, Make Sure You Make a Backup of Your E-book

This will prevent your ebook from being lost if any errors occur.

After the Conversion is Complete, Test Your Ebook on Different Devices

This will ensure that your e-book is displayed correctly on all devices.

Consider Additional Considerations

If you want to protect your e-book with DRM (Digital Rights Management), you need to use a specialized DRM solution.

If you want to sell your e-book on different platforms, remember that each platform may have its own format requirements.

Don’t Hesitate to Seek Help

If you have any problems with the e-book conversion process, you can get help from the support team of your chosen tool or online forums.

Save Your Time and Energy

You can use special tools and plugins to automate the conversion process.

You can convert multiple e-books at the same time using the batch conversion feature.

Learn the eBook Publishing Process

Learn the steps to publish your e-book in different formats. Optimize the cover design and internal layout of your e-book. Use social media and other channels to market your e-book.

Although the ebook conversion process may seem complicated, you can easily complete it using the right tools and knowledge.

Step 5 E Book Cover Design

E-book cover design is important to create readers’ first impression and make your book stand out.

Getting a professional cover design can be expensive, but you can also create an impressive cover using free apps and tools.

Free Apps

Canva

Canva is the ideal platform for e-book design with its easy-to-use interface and wide range of templates.

Even in its free version, it offers many photo, graphic and font options.

To start with:

Go to Canva (https://www.canva.com/ and create an account.

Type “e-book” in the search bar and browse the templates.

Choose a template that suits the type and content of your book.

Start customizing the template.Change photos: You can use free and paid photo options or upload your own photos.

Change the text: You can adjust fonts, colors and sizes to your own taste.

Add graphics: Choose from Canva’s vast library of graphics.

Change the color palette: You can choose a color palette that matches the theme of your book.

Things to watch out for

The ideal dimensions for e-book covers are 1600 x 2560 pixels.

Make your writing legible.

Be careful not to use too many colors and graphics.

Make your design look harmonious and pleasing to the eye.

To learn more about e-book design in Canva:

Canva’s Help Center: https://www.canva.com/help

Canva’s YouTube channel: https://www.youtube.com/@canva/videos

Canva blog: https://www.canva.com/learn/

Fotor

Similar to Canva, Fotor is a platform with an easy-to-use interface and a wide range of templates.

It offers many templates, photos, graphics and fonts for e-book covers that you can use for free.

To start with:

Go to the Fotor website ( https://www.fotor.com/ ) and create an account.

Type “e-book” in the search bar and browse the templates.

Choose a template that suits the type and content of your book.

Start customizing the template.

Change photos: You can use free and paid photo options or upload your own photos.

Change the text: You can adjust fonts, colors and sizes to your own taste.

Add graphics: You can choose from Fotor’s extensive graphics library.

Change the color palette: You can choose a color palette that matches the theme of your book.

GIMP

GIMP is a free image editing program similar to Photoshop.

With GIMP you can create more complex and customized cover designs.

To start

Download and install GIMP from the web address (https://www.gimp.org/downloads).

Create a new file. The ideal dimensions for e-book covers are 1600 x 2560 pixels.

Select the background color.

Add the title of your book. You can adjust fonts, colors and sizes to your taste.

Add author name.

Add images and graphics.

You can use your own images or find free images online.

Free resources

Pixabay: https://pixabay.com/

Unsplash: https://unsplash.com/

Pexels: https://www.pexels.com/

Google Fonts: https://fonts.google.com/

Use GIMP’s various tools to customize your design.

You can add different layers, filters and effects.

Things to watch out for:

Make your writing legible.

Be careful not to use too many colors and graphics.

Make your design look harmonious and pleasing to the eye.

 Step 6 E Book Publishing

Popular E-Book Publishing Platforms

Amazon Kindle Direct Publishing (KDP)

KDP, the world’s largest e-book platform, offers you the opportunity to bring your e-book to millions of readers.

On KDP, you can publish your e-book for free or for a fee. The platform allows you to set the price of your e-book and receive 70% of the revenue from sales.

Advantages of the KDP

You can deliver your e-book to millions of potential readers.

You can sell your e-book for free or at any price.

You set the price of your e-book.

You get 70% of the revenue from sales.

The KDP platform is easy to use and you can publish your e-book in minutes.

Disadvantages of the KDP

You need to convert your e-book to Amazon’s proprietary format (MOBI).

With millions of e-books on the platform, competition is fierce.

You need to make your own efforts to market and promote your e-book.

How can you register with the KDP?

Create an Amazon account.

Go to the KDP website and click on the “Become an Author” button.

Enter your account details and add your tax information.

Add your e-book’s metadata and cover image.

Upload the content of your e-book.

Publish your e-book.

Apple iBooks Author

iBooks Author, Apple’s e-book platform, offers specialized tools to make your e-book look beautiful on Apple devices (iPhone, iPad, Mac). iBooks Author allows you to publish your e-book for free or for a fee. The platform allows you to set the price of your ebook and receive 70% of the revenue from sales.

Advantages of iBooks Author

It offers specialized tools to make your e-book visually and interactively rich.

Makes your e-book look perfect on Apple devices.

You can sell your e-book for free or at any price.

You set the price of your e-book.

You get 70% of the revenue from sales.

Disadvantages of iBooks Author

Your e-book can only be read on Apple devices.

It has a smaller readership compared to the KDP.

It may be more difficult to use the platform compared to the KDP.

You need to make your own efforts to market and promote your e-book.

How to Sign Up for iBooks Author

Download iBooks Author from the Mac App Store.

Sign in to iBooks Author with your Apple ID.

Create a new e-book project.

Add the content and cover image of your e-book.

Publish your e-book.

Google Play Books

Google Play Books, one of the most popular e-book platforms for Android devices, gives you the opportunity to bring your e-book to millions of readers. You can publish your e-book on Google Play Books for free or for a fee.

The disadvantages of Google Play Books are that the platform is tied to the Google ecosystem and does not have as wide a readership as KDP.

Advantages of Google Play Books

You can deliver your e-book to millions of potential readers.

You can sell your e-book for free or at any price.

You set the price of your e-book.

You get 70% of the revenue from sales.

The Google Play Books platform is easy to use and you can publish your e-book in minutes.

Disadvantages of Google Play Books

Your e-book is only sold in the Google Play Store.

It has a smaller readership compared to the KDP.

You need to make your own efforts to market and promote your e-book.

How to Sign Up for Google Play Books

Create a Google Account.

Go to the Google Play Books website and click on “Author Center”.

Enter your account details and add your tax information.

Add your e-book’s metadata and cover image.

Upload the content of your e-book.

Publish your e-book.

Things to Consider When Choosing a Platform

Once you have your e-book ready, you need to choose the most suitable platform to bring it to readers. Choosing the right platform can directly affect the success of your e-book. Therefore, it is important to be careful when making your choice and compare different platforms.

Identify Your Target Audience

Determine which audience your e-book will appeal to and on which devices it will be used.

If your audience uses iPhone and iPad, iBooks Author might be a good option.

If your target audience uses Android devices, Google Play Books or Kobo may be more suitable.

If your target audience uses both platforms, platforms like KDP or Smashwords allow you to publish your ebook on both platforms.

Compare Commission Rates

Compare each platform’s commission rates, pricing options and other terms and conditions for your e-book.

Some platforms may require your e-book to be converted or made available in a specific format.

Explore Features and Tools

Examine whether each platform offers specific tools and features to help you market and promote your e-book.

KDP allows you to include your e-book in the Amazon advertising network.

Google Play Books can highlight your e-book in Google Search results.

Control User Experience

Check how your e-book appears on the platform and what kind of experience it offers to users.

Test your e-book using the platform’s e-book reader app.

Check how your e-book looks on different devices.

Step 7 E Book Marketing

E-book marketing requires a different set of channels and strategies than traditional book marketing.

 In the digital environment, it is important to use different channels and tools effectively to get your e-book noticed and reach potential readers.

E-Book Platforms

E-book platforms are an ideal tool to bring your e-book to a wide audience.

But to stand out among the millions of e-books on this platform and increase your sales, you need to implement some marketing strategies.

By researching keywords related to your e-book and using them in your e-book’s metadata (title, description, tags), you can ensure that it ranks higher in search results.

Tools such as Google Keyword Planner, Wordtracker can be used for keyword research.

E-Book Marketing with Social Media

Social media platforms are a powerful tool you can use to bring your e-book to a wide audience and increase your sales.

Platforms such as Facebook, Instagram, Twitter and LinkedIn can help you increase awareness of your e-book by sharing content related to your e-book, engaging with your target audience and advertising.

Identifying which audience your e-book appeals to will help you understand which platforms you should be more active on and what kind of content you should share.

You can choose the platforms where your target audience is active and promote your e-book on these platforms. Each platform has its own language and culture, so it is important to share platform-specific content.

By following the analytics offered by social media platforms, you can see which content attracts more attention and which platforms are more successful.

Success in social media takes time. By being patient and working consistently, you can increase awareness of your e-book and increase your sales.

Share an interview with the author of your e-book.

Blogs and Websites

Blogs and websites are an ideal platform to promote your e-book and reach potential readers.

You can increase awareness of your e-book by writing blog posts and articles on topics related to your e-book or by contacting bloggers and websites for e-book reviews.

You can promote your e-book by writing guest blog posts on topics related to your e-book and publishing these posts on blogs and websites related to your e-book.

You can contact bloggers and websites and ask them to review your e-book. Positive e-book reviews will increase trust in your e-book and boost your sales.

You can promote your e-book by giving interviews about your e-book. Interviews allow you to provide information about you and your e-book and interact with potential readers.

You can promote your e-book by creating banner ads for your e-book and posting them on blogs and websites related to your e-book.

You can get paid sponsorships on blogs and websites related to your e-book to help your e-book reach more people.

Email Marketing

Email marketing is an ideal way to reach people directly who are interested in your e-book and increase your sales.

 You can grow your email list and market your ebook by creating email newsletters, offering special offers and discounts, and sharing information about the content of your ebook.

It is important to build an email list by collecting email addresses of people who are interested in your e-book. You can add a sign-up form on your website or blog to grow your email list.

You can stay in touch with your email list by creating email newsletters with news, discounts and special offers related to your e-book.

You can attract potential readers by sharing a sample chapter or excerpt from your e-book in your email newsletters.

You can personalize your email newsletters to make them more relevant to the people on your email list. You can use recipients’ names and interests in your email newsletters for personalization.

You can send your email newsletters automatically using email marketing automation tools. Automation tools allow you to send your email newsletters at a specific time or when a specific event occurs (for example, when someone purchases your e-book).

Email Marketing Tools

Mailchimp

ActiveCampaign

ConvertKit

Advertising

By advertising on platforms such as Facebook Ads, Google Ads and Twitter Ads, you can ensure that your e-book reaches your target audience and increase your sales.

Targeting and optimizing your advertising campaigns correctly is critical to the success of your e-book.

It is important to determine which audience your e-book appeals to and on which platforms they are most active. By optimizing your advertising campaigns according to your target audience, you can reach the people most interested in your e-book.

You can make your advertising campaigns more effective by choosing platforms where your target audience is active.

You can attract the attention of your target audience by using different ad formats such as text, image, video.

It is important that your ad copy is engaging and informative. You can attract potential readers by writing a text that explains the content and benefits of your e-book.

It is important to set a budget for your advertising campaign and optimize it. By tracking the results of your ad campaigns, you can see which ads are converting more.

By testing different ad copy and images, you can see which ads get more attention and convert more.

Advertising Tools

Facebook Ads Manager

Google Ads Manager

Twitter Ads Manager

 Influencer Marketing

Influencer marketing is an effective marketing method that you can use to increase awareness of your e-book and increase your sales.

By collaborating with influencers on topics related to your e-book, you can bring your e-book to a wide audience.

It is important to choose influencers who produce content on topics relevant to your e-book and who resonate with your target audience.

You can choose influencers by considering factors such as the number of followers, engagement rates and demographics of their target audience.

You can use different collaboration models with the influencer to promote your e-book. For example, you can ask the influencer to review your e-book, ask them to share a chapter or excerpt from your e-book, or organize a special giveaway.

It is important to clearly define the terms of your collaboration with the influencer.

The agreement should include the tasks to be performed by the influencer, the platforms where the content will be published, pricing and other details.

Allow the influencer to use their own unique style and voice to promote your e-book. This will allow the influencer to communicate more intimately with their followers and promote your e-book in a more natural way.

Track the influencer’s efforts to promote your e-book and the results of those efforts. By tracking the influencer’s performance, you can see how effective your collaboration is.

Influencer Marketing Platforms

Influencity

Upfluence

Online Events

By organizing online events such as webinars, online workshops and live broadcasts, you can provide information about your e-book, engage with potential readers and increase your sales.

It is important to determine which audience you will organize your event for and what topics will be of interest to them.

You can choose a topic related to your e-book and organize your online activity around it. For example, you can organize a webinar on the topic of your e-book or an online workshop that teaches a skill from your e-book.

You can use different platforms such as Zoom, Google Meet, YouTube Live to organize webinars, online workshops or live broadcasts.

You can reach more participants by promoting your online event through social media platforms, your website and your email list.

By preparing your event presentation or workshop content in advance, you can run the event in a more organized way.

You can increase sales of your e-book by offering special discounts and promotions for your e-book to event attendees.

Online Event Platforms

Zoom

Google Meet

YouTube Live

WebinarJam

Online Activity Examples:

A webinar on e-book authoring

An online workshop to practice a recipe from your e-book

A live stream to celebrate the launch of your e-book

 Book Fairs and Events

You can also participate in book fairs and other book-related events to promote your e-book physically.

These events are an ideal opportunity to promote your e-book, communicate directly with potential readers and increase your sales.

It is important to choose book fairs and other book-related events that your target audience is likely to attend.

You can make your stand attractive by preparing visuals, brochures and other promotional materials showing the front cover and content of your e-book.

You can promote your e-book to a wider audience by participating in panels, talks and other events organized as part of the fair or event.

Chat with readers who visit your booth, tell them about your e-book and answer their questions.

You can increase your sales by offering special discounts and promotions for your e-book at the fair or event.

Reading Groups

Online and offline reading groups are an ideal platform to engage in conversations about your e-book and promote your e-book to potential readers. In these groups you can share the content and story of your e-book, get feedback from readers and increase sales of your e-book.

It is important to choose online and offline reading groups that are appropriate for the topic and target audience of your e-book.

Each reading group has its own rules and procedures. It is important that you familiarize yourself with these rules before joining the group and that you follow them.

After joining the group, introduce yourself and your e-book. Tell about the topic, content and story of your e-book.

Actively participate in the chats organized by the group. Answer questions about your e-book and exchange ideas with readers.

Respect other members of the group and be open to different opinions.

Reading Group Examples

Goodreads

Press Releases

You can promote your e-book and reach a wider audience by preparing press releases about the publication of your e-book and sending them to media outlets.To determine which media outlets to send your press releases to, it is important to first identify your target audience.

Choosing the right media outlets for your e-book’s topic and target audience will help your press releases get more attention.

The title and introduction of your press release should grab readers’ attention and make them want to learn more about your e-book.

Your press release should include the topic, content, story and other important information about your e-book.

It is also important to provide information about the author of your e-book in your press release.

You can use excerpts from your e-book in your press release to attract readers.

You can also make your press release visually interesting by using the cover of your e-book and other images.

Don’t forget to include your contact details in your press release for those who would like more information about your e-book.

Press Release Examples

PR Newswire

Business Wire

GlobeNewswire

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